As I was sifting through the data that Bizbuzz was providing about potential ServiceChat customers,  I came across Morrisons – a British grocery and supermarket business that has about 12% of the UK grocery market (source: Economics Help) I was looking at their ‘apology’ buzz – a tracking of how many apologies they are making to customers and that would lead me to who they were apologising to – an unhappy customer with some feedback dressed as a complaint.