in Startup

May 31 – Talking to Customers is Hard


So I’m trying really hard to chat with some people about the problem I’m trying to solve.

My approach is to talk to my prospective customers’ customers – the ones that have the enquiry/frustration/need they want addressing. It should be easy, right? It would appear not so.

What could be easier – I know who they are and roughly what their articulated enquiry is (that is, what they said) and I can often deduce what their need is (thank you NVC!). But to validate with them what may have helped (hopefully the service I am offering) is proving to be very difficult. Simply because they are not responding to how I am currently approaching them.
Although it’s long and complicated and not really the subject of this post.  You might think that people would want to be part of a solution to their own frustrations – but, alas, no!

I will try something different and persevere, this is important!

So here is my check in:

  • Glad I started trying to talk to customers. Living the 80/20 rule, sending out lots of offers to have a conversation>
  • Mad I’m not getting the responses I expect. So maybe I need to revise how I make the offer and/or review my expectations.
  • Sad that how businesses treat engage with their customers (especially in tough economic conditions) is still under-appreciated. 
  • Glad that I am back on track with Spanish and my exercises.
  • Glad I improved on working late. I went to bed at 11 last night vs 2am the night before.  More work is not necessarily better.
  • I’m grateful for friends in the same startup space as me (albeit at different stages) – grateful for their comradeship and willingness to help talk things through.

I’m  in.

Improve On…

How I make my offers.

How well I keep to the fasting program



I will continue (trying) to talk to some customers’ customers to day. I have a different approach.  Really thankful to David Harvey (@david_harvey) for helping me think it through despite him being very busy with @Vyclone (which BTW, is totally awesome tech – check it out :

Today I also need to get on with the rest of the warm intros I need to make.

Although my anger has dissipated a little I still want to blog. So a post on ‘Youth Unemployment’ is imminent today – but only after I have some customer conversations.


The Trello board…


No, your eyes do not deceive you, I have not updated my board. Sloppy? You bet. Honest?? Absolutely!

It is OK to get mad. 

But only for a while.
Then you should get smart

and then you win.

Share that thought!