I’m noticing a rather bizarre thing happening in the agile services space. Trainers – certified or otherwise – are increasingly adopting the ‘Agile Trainer/Coach’ title.
In my experience, trainers are not naturally coaches. I understand one reason why – it makes them more marketable, especially in a market that is full of ‘professionals’ seeking quick fixes and silver bullets to deeply flawed organizational problems.
Now, I’m not saying a person cannot be both – I just question the effectiveness of either – particularly the coaching – if said person has been peddling the same content repeatedly over a few months/years. Where is the learning for them, where is the problem solving that leads to knowledge that leads to something they can use to help others through a muddle?
I’ve coached over 100 teams over the last 7 years and the more coaching I do, the more I appreciate what a coach does. It is to bring a different perspective to the problem. A perspective informed not simply by the dogma of one framework or methodology – which trainers are great at -but the collective screw ups and successes of the their past experiences made sense by deep and constant reflection. Advice, support and counsel is imparted with honesty and deep empathy. A coach is in your problem with you, but not off your problem. Think about that!
I write this because I value coaching above training and I do not want to see the practice fall into the abyss of uselessness and corrupted definition.
Coaches are there to walk your journey with you – not every step but certainly every step where you falter. Coaches are there to help you become stronger in your practice. They are there long after the nonsensical idealism of training has worn off.
What has your experience of training been?
Have you experienced having a good coach work to help you and your team/organisation deliberately improve? What challenges did you observe, how did you address them?
I’d love to hear your experiences – good/bad/indifferent.