In the end I chose to use a montage of website navigation text from the websites from the results of the respective searches:
I was not surprised by how many companies use this phrase. I do not know for sure how they think about work or whether they recognise that a ‘work for us’ mindset might inherently imply less empowerment. Clearly they get the candidates that are comfortable enough with that language and perhaps are suitably productive. I cannot help but wonder what would happen if they hired using differently.
From churches to bus companies, restaurants to emergency humanitarian organisations – I found many organisations using ‘work with’ to invite collaboration. I also found the language to be more collaborative than the ‘work for’ folk. Again I have no way of know if these organisations have pervasive cultures that are inherently more collaborative, less bureaucratic than the ‘work for’ folk.
A special mention
One of the most beautiful examples of ‘work with’ that I found was Equal Experts. Their message resonates with me so deeply, I thought I would give them a shout here. They seem to be a network of experts kind of business and perhaps that is why their message must be just so. I hope to have an interview with some of their experts and their CEO to get some insight into the culture to see how congruent it is with the messaging of ‘work with’.
Why I love this.
It is collaborative – ‘work with us’
It focuses on the relationship not the transaction – the job.
It is human – “let’s make time for a chat” – not ‘click this button to apply’ or ‘send your CV to:’
What is your organisation’s messaging on this? Is the internal culture congruent with its messaging?