By: Patrick HoeslyCC BY 2.0


As I explore the social media customer service space – trying to discover and connect, I am learning quite a bit.

Should I join the fray and blog about what I am learning in order to share and establish some sort of profile or authority? I’m concerned that there is so much of the same crap out there that what I have to add – which I consider to be quite disruptive/provocative ideas – will simply get drowned out.

Also, each new blogger is making the problem of finding the useful stuff even harder – a self defeating act. There is a need for some really intelligent curation that helps people find useful and actionable content.

For these reasons, I’m not convinced of the effectiveness of blogging. For each of the most successful, most widely read blogs out there , there are hundreds of thousands that are churning out content that either no one cares about or no one can find. And blogging is deceptive – it feels good to express your ideas (for me , most of the time , this is all I want – pah! who needs readers) – but with my startup, I want people to consider these disruptive ideas and collaborate with me to bring them to fruition, test them and help everyone.

But if I don’t blog – what shall I do instead? I’m open to ideas.

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