So I’m trying really hard to chat with some people about the problem I’m trying to solve.
My approach is to talk to my prospective customers’ customers – the ones that have the enquiry/frustration/need they want addressing. It should be easy, right? It would appear not so.
What could be easier – I know who they are and roughly what their articulated enquiry is (that is, what they said) and I can often deduce what their need is (thank you NVC!). But to validate with them what may have helped (hopefully the service I am offering) is proving to be very difficult. Simply because they are not responding to how I am currently approaching them.
Although it’s long and complicated and not really the subject of this post. You might think that people would want to be part of a solution to their own frustrations – but, alas, no!
I will try something different and persevere, this is important!
So here is my check in:
- Glad I started trying to talk to customers. Living the 80/20 rule, sending out lots of offers to have a conversation>
- Mad I’m not getting the responses I expect. So maybe I need to revise how I make the offer and/or review my expectations.
- Sad that how businesses treat engage with their customers (especially in tough economic conditions) is still under-appreciated.
- Glad that I am back on track with Spanish and my exercises.
- Glad I improved on working late. I went to bed at 11 last night vs 2am the night before. More work is not necessarily better.
- I’m grateful for friends in the same startup space as me (albeit at different stages) – grateful for their comradeship and willingness to help talk things through.
How I make my offers.
How well I keep to the fasting program
I will continue (trying) to talk to some customers’ customers to day. I have a different approach. Really thankful to David Harvey (@david_harvey) for helping me think it through despite him being very busy with @Vyclone (which BTW, is totally awesome tech – check it out : http://vyclone.com).
Today I also need to get on with the rest of the warm intros I need to make.
Although my anger has dissipated a little I still want to blog. So a post on ‘Youth Unemployment’ is imminent today – but only after I have some customer conversations.
The Trello board…
It is OK to get mad.
But only for a while.
Then you should get smart
and then you win.