I think I’m back in my stride!
Having got bizbuzz online, the data is flowing straight out of Twitter, of businesses that have the problem ServiceChat is designed to solve. I’m getting the metrics to use in the conversation with these prospective customers.
It is providing amazing clarity and insight into the problems and I have learnt so much about the a worrying approach to corporate use of Twitter and in my opinion it is all wrong!!! Businesses like Morrisons, Waitrose etc in the UK are missing huge opportunities in this space. Many use auto-responders (and I bet they sit in their boardrooms patting themselves on the backs for having a coherent social media strategy – please!!)
Wake up and smell the coffee, social media is not like anything you had before, trying to corral it into your traditional channels is going to cost you big time. Why are CIOs and CMOs not all over this?
Anyway – rant over…here is my check in (it is all glad!!)
- Glad my data feed is online, 300+ prospects. Now, I’m the bottleneck.
- Glad I decided against carpet-mailing my LinkedIn contacts , I now have targets and with a little effort I can narrow down the 20% who can get me to the decision makers in the businesses I want to speak to.
Sometimes a hammer is not the only tool!
- Glad the brainwave training stuff is working, I’m feeling less mentally fatigued, more alert and I think, quicker too. I suspect fasting and exercise are also helping.
- I’m grateful for Ruby on Rails. I’ve been coding for nearly 20 years and it has never been easier to quickly make a beautiful working version of something you imagined. It is such a rich and giving ecosystem, that encourages me to give back to. So watch out for a Twitter reach gem, a beta marker gem. They are all on my list.
Keep to the schedule.
Increase automated code coverage on stuff that started as a hack.
My data reveals that, as of right now, there are 418 prospects from 766 unhappy customers, my strategy is to focus on the customers with most number of unhappy customers.
Today the major push is to have a conversation with a good cross-section of them, by the end of the week I want to have spoken/chatted with at least 20% of the customers of each of the top 5 target business in my data set.
The Trello board… is unchanged!
Be yourself, everyone else is busy.