in Startup

June 20 – Mikey’s back!

The last 13 days

Q: Does a daily blog have to be done every day?
A: Not when it’s @mhsutton’s blog – obviously.

So much has happened in the last 13 days, I don’t really know where to start. I’ve been away because I’ve been a little discouraged with the progress of ServiceChat (no, I haven’t been in rehab – just nose down trying to move it forward!) – So I took a break from writing and the routine, to focus 100% of my time on completing my customer discovery experiments. It was an ineffective move, what may have been more useful might have been to talk to my @saintsal sooner and continue with my routine but with differently prioritised work.  Most things suffered in this hiatus – I ended up being able to do less pushups for example!

So here is my check in:

  • Glad that I spoke with @saintsal – who very kindly listened to my challenges and offered his honest appraisal based on what I communicated. Sal was gracious but honest – I have been coding an awful lot with real focus on business building and validation. I knew this, but it was hard to accept from myself.
  • Glad that my funding strategy is sorted. I’m taking a consulting gig in August that will help me fund the next 7 months from 6 weeks work. Ha, the joys of living a lean life.
  • Sad that whilst I’m doing the language study, the practical experience is not really happening. I feel less capable of speaking Spanish now than I did in January!
  • Glad that my intercambio is starting on Monday – an hour talking in Spanish, hopefully twice a week.
  • Sad to hear of the sudden death of James Gandolfini – who played Tony Soprano on the Sopranos. That show was a large part of my rehabilitation during my divorce.
  • Sad/mad that my collaboration with FounderSync fizzled out after one blog, it was actually none existent. A thoroughly poor set up. Chalk it up to experience, I guess.
  • Glad I got to talk with @scottcrowther about ServiceChat and he was lovely and kind enough to share more than 20 ideas for improvement and growth with me (including moving back to the midlands!)
  • Glad I feel more engaged and more present.
  • I’m grateful for saints who pop up with truth and grace.

I’m good and getting better. The future is less dark and almost entirely my own making. I’m  in.

Improve On…

Blogging consistently – this and other non-coding things are the highest priority items I have to do now. I basically need to drum up interest in what ServiceChat does. BizBuzz was part of that effort and now that I have gifted it to the public to search , I would like to see more interest in how businesses engage their customers on Twitter.


Start my ‘insights’ series on the ServiceChat blog – where I share what the data from bizbuzz is telling me (and has told me).  The first is a summary description of the types of support behaviours I have observed and I’ll try and evangelise with best groups for the topic on LinkedIn.
Reach out to Huffington post and explore how to become a huffblogger.
Reach out to my top 5 ideal customers and get a dialogue going about using ServiceChat
Blog, blog, blog.


The Trello board…



Seek beyond what you know. It is dangerous. Most things worth anything are.

Share that thought!